Old New Subscriber (feat. Starbucks)

This is a story that a subscriber left to me through the newsletter application form.

Hello, I was so happy to see your face while looking at another Instagram by chance, so I watched the channel and left a subscription. Wow, it's so nice and amazing to meet you like this.^^ We went on a trip to Seattle together. Hehe This is YoonOO, who I was with during the Starbucks event. I think these are the materials that I need so much these days. In the future, I will watch YouTube and take care of the materials that are distributed for free!! thank you!! Take care of your health in the cold weather~!^^

Subscriber Yoon OO

ah… who was it...

Didn't do this. It came to mind right away. It also reminded me of the fact that I used to work for a famous company in Yeoksam Station.


I've mentioned it a few times in books and YouTube, but I was in charge of the strategy for entering Korea for the Consumer Packaged Goods business with Starbucks headquarters in the early days of the Starbucks business. Among them, as a consumer event, there was a program that took the winners to Starbucks headquarters in Seattle and the first Starbucks store. I led consumers to Starbucks Seattle. It's been over 10 years.

By the way, they say they found me on Instagram by chance. Fortunately, I don't think I had a bad impression.

You were so fun and cool back then, but I'm seeing you like this.

I am thankful that there are people who remember me like this as time goes by.

Social media is a good thing. It's discoverability. In other words, marketing is discoverability. It is social media that allows me to discover my content, my story, my books, or the various personalities of a person called me. So, in my book <Those Who Wander Are Special>, I suggested three ways to make wandering your own path: a book, a blog, and YouTube. If it wasn't for social media, how else would me and this subscriber ever find each other?

This way you get another subscriber.

A new subscriber, but an old relationship.

In front of 'old and new subscribers', today I am once again admiring the subtlety of the relationship. I hope this article will be found by someone later. Just as the light from a billion years ago is now discovered as starlight to me.

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