A Comprehensive Guide to Getting More Loyal Subscribers
If the content is good, will subscribers naturally increase?
If the content is good, will the number of subscribers automatically increase through word of mouth?
Not like that.
Here are some tips for increasing subscribers that can be applied anywhere on social media. Rather than acquiring new knowledge, it is helpful to use it as a comprehensive checklist. This article was inspired by a blog post by Anchor, a podcast brand that is a subsidiary of global music platform Spotify.
index
- targeting
- Marketing with Social Media: Increasing Discoverability
- Marketing through blogging: increasing discoverability
- Marketing via email: increasing discoverability
- Increase the click-through rate of your content
- Pumasi with other creators
- invite guests
- quantify your goals
targeting
- Don't target 'everyone' Narrow your circle of subscribers
- Focus on the 'unique value' I can give you. The person who thinks that value is 'worthy' is my subscriber (my unique value is 'worthy')boring bullshit', don't focus on the listener)
- Find out which social media platforms your potential subscribers use the most.
- Find out which hashtags your potential subscribers use the most
- Provide opportunities to engage with and communicate with my content
- Examples include asking questions or sharing similar experiences.
Marketing with Social Media: Increasing Discoverability
- Marketing in simple terms discoverability increase Content that is still is hard to find. How can we find a beautiful flower hidden in the mountains?
- New content must be uploaded to all social media accounts (for example, YouTube content is reused and uploaded as social media posts).
- Use certain hashtags
- If there is a hashtag that fits the trend or person, actively use it.
- Reply if there is a comment
- short video Reuse and upload as content (This is the specificity of the times. Go where people flock.)
- Post images of behind-the-scenes stories, photos, and the appearance of guests while creating content.
- Actively utilize giveaway events when uploading content
- If you are a brand, use goods/merchandising
Marketing through blogging: increasing discoverability
- Let's take advantage of the unique characteristics of our blog and include information that we couldn't find on Instagram, YouTube, and podcasts.
- Posting your content as a blog post is a great help for SEO (Search Engine Optimization).
- Resurrect content that was not found on existing platforms through SEO(For example, one of my videos, which had a low rating on YouTube, was included in a blog post and steadily flowed in.)
Marketing via email: increasing discoverability
- Email is the surest marketing tool. If you ask why email, study marketing from the beginning.
- You can continue to provide content through email, ensuring inflow and discoverability.
Increase the click-through rate of your content
- Content's metadata is simple not a summary. Make them want to click just by reading a preview of the content.
- Introduce the entire topic in 2-3 sentences, but keep thinking about whether potential subscribers will click on it and develop it.
- Thumbnail is curiosity is a virtueto be.
- Title: Curiosity is a virtue.
- After all, a preview of content is what makes it clickable. I need to study. (Recommended content: Creator's hook News Letter)
with other creators Poomsae
- Collaborate with creators in similar fields or targeting similar hashtags and similar subscribers. Indeed, the increase in discoverability occurs explosively. The moment I am introduced to other creators' subscribers, an influx is guaranteed to me.
- Manage a list of places you want to guest on. Write down why you want to participate and what value you can offer in return. Contact us when the opportunity arises.
invite guests
- Guest refers to regular subscribers, experts, and influencers.
- General subscribers are good for forming community consensus with potential subscribers
- Experts provide in-depth information to the community and increase the credibility of content. Of course, you can (and should) ask an expert to promote that content.
- Influencers inside and outside the field new inflowand can absorb influencer's subscribers
- Let your imagination run wild, such as YouTube collaborations, podcast interviews, blog guest editors (contributing articles), and blog article interviews.
quantify your goals
- Don't think vaguely of 'I hope it goes well', but make specific figures.
- OO subscribers. Plan the most important things to achieve.
- Allocate your time to when to do it.
- Steady is important, but it right directionIt is only when there is an assumption that this is set.
