Suddenly, the company finance team is assigned to the computer team. After 6 months, a new logistics team was created and asked to join the project. After 3 months, someone suddenly came to say he had quit and asked to fill the position.
There is only one or two people who are being called to this job and being swayed around without a sense of existence.
Those who are swayed by the organization in this way inevitably become disillusioned with the organization. And it turns out. If that wandering opens your eyes to a new life, it's a really good thing. The problem is that if such work life continues, it will be swayed in life.
The reason for this sway is because of the personal brand. It's not because I can't work. It's not because I didn't play the tambourine when the manager sang at dinner. It's not because I haven't worked overtime.
Personal branding is also possible at work. If a personal brand is well established, it will break through the workplace and become food for life.
This article is from an article in the Harvard Business Review.How to Build Your Personal Brand at Work“It is the result of reading and subjectively adapting.
3 Steps to Building Your Personal Brand
Building a personal brand doesn't end with putting a plan down on paper. It includes all the processes of planning, executing, and the results reaching others.
Level 1. Define my personal brand. (That's easy...)
A personal brand is a combination of the three. Uniqueness, purpose, function. This is very similar to a company's brand strategy. (I am a former global brand strategist with various experiences in practice and theory, and have led about 10 brands in a team of 4 countries)
Element #1 uniqueness
Key question: What makes me different from other people? What is unique? What are the characteristics that separate me from the crowd?
Essence: Similar to the marketing term 'positioning'. The phrase “what makes me different” is a common phrase and is similar to a point of difference. In other words, it is the intention to appeal to the different points of a person among the tough competitors in the market.
Common Mistake: Most people fail to achieve uniqueness. I think it's because of the word 'differentiation'. No matter how many times you witness novice brand managers, the symptoms are the same. So it is bound to be a more confusing task for ordinary people who have not studied marketing. Most of the mistakes I've seen are like this. 1) I don't think I have any competitive differences. 2) Sit at your desk and make up a plausible and ideal distinction. 3) But it turns out to be an impromptu fancy, not a point of difference.
Alternative: If you think the difference is difficult, you will make it up. Therefore, I propose to forget the word difference. Instead, let's replace it with the word uniqueness. Everyone has their own uniqueness. When people hear the word “differentiation”, it seems that people are itching to make it up. Don't make up what I don't have, let's bring out what is already in me. I have to start with what I already have, so I can provide evidence, and what my friends around me can acknowledge.
Example of a mah writer: I am from Gangwon-do, majored in strategy, loved art, and had a reputation for leading the group atmosphere well. If you look at each one, there is nothing special, but this combination uniquely positioned me. I was naive, but at work I actively participated in the debate. I tried to keep my cool when I was working (logic), but after work, I was given the role of always leading the after-party (emotion). It was almost my job to greet A-class guests from abroad, and I was able to gain the trust of the management. I was the person (at work) who always comes to mind when something similar happens, the person I can trust, and the person who does things beyond expectations. (Soon leading to high school performance, promotion, and annual salary...). I didn't make something up that I didn't have. What is unique about you?
Think of something different from others, but don't make up things that don't exist.
mah writer
The 1st YouTube Personal Brand Lecture on the Purpose of Life
Element #2 Purpose of Life
Key question: Why do I buy? what do i buy for Who are the social issues or difficult neighbors I want to help? Why do I exist in this world?
Essence: Coca-Cola is not sugar water. Nike is not a shoe factory. Apple is not a computer company. Great brands intend more than that. Likewise, so are individuals. We are more than mammals made of protein and minerals. What it is is ultimately a question about the philosophy of life, the meaning of life, and the purpose of life. People don't want to be associated with merchants. Even if we sell one, we want to be friends with someone with a greater sense of purpose. I'm not writing this to sell my book (although I don't know if that will eventually happen). I am writing this article for the purpose of hoping that people who live in the second stage of their lives can get through retirement and wandering well.
Common Mistakes and Alternatives: 1) The purpose of life doesn't have to be great. Even if it is very small, it is enough if it is honest and reveals good intentions. As introduced in a recent YouTube live, “I want to help working mothers who have had a career break become financially independent. 'cause I'm so tiredThere is storytelling like “. 2) “I have no purpose in life. Should there be something like that?” ⇨ Read Viktor Frankl's "The Search for the Meaning of Life" or "In the Death Camps". It is the most recommended book by world-renowned mentors, and so am I.
We have the same DNA as chimpanzees, more than 98%, but each individual is more than that. The proof is that the purpose of life fills up a lot.
I recommend The Search for Meaning in Life, or "In the Death Camps" by Dr. Victor Frinkle
link
The 2nd YouTube personal brand special lecture on the purpose of life
Element #3 function (professionalism)
Key question: What features do I provide to others (to the company)? what am i good at What can I do easily that others can't? In terms of parts, what kind of parts am I?
Common Mistake: Questions such as “Who am I?” and “Why do I live?” are nothing more than nonsense and tabletop talk if not conveyed in the form of a function. We actually have to offer something to others. Convenience, comfort, or faster work, more reliable results. Let's see the politicians. We love to talk about “who you are” and “what is your purpose in life,” but if you don’t show it in the end, we will love to call you an impostor. Even if you say, “How much you have lived a life of loving music despite adversity” or “I want to comfort people’s lives with the piano,” if your piano skills are messed up…
Alternative: Let's think about which market I belong to in the end. If it does not belong to the market, it cannot be exchanged for the value of money. The thought “I exist in a market that does not exist in the world” or “I am opening a market” is a typical illusion of a failed entrepreneur. First of all, you have to belong to any market.
An example of a mahjong artist: If you look at my book “People who wander are special,” I explain a map of human needs. Among them, I am trying to solve this desire. 1) Leading the way for self-development Trends and Information 2) provide economic tools for independence easy to understand Explanation 3) You can make a living doing what you love hopes and examples 4) Gather people who live a little more spiritual life in the snobbish world and communicate with each other Empathy, belonging, and comfortprovide. The market for these needs is as follows. 1) Self-development book market 2) Self-development lecture market 3) Online lecture market 4) Consulting market.
The 3rd special lecture on personal brand on YouTube that explains function and marketability
TIP Recommendation chart to connect me and marketability (You can select my market like a multiple choice question)
You can check out this video to find your commercial self-identity using Naver.
Step 1 summary: Combine the three key elements above and put it into one or two sentences. (example)
1. Uniqueness.
I am from OOO and have a unique and unique experience and background like OOO. (Storytelling kami: And in the process, through hardships like OOO, I got unique achievements and insights like OOO)
2. Purpose
In the above process, I started to realize the meaning of life in helping OOO people. So from now on, I want to live for OOO for OOO.
3. Function
So that the above OOO people can live OOO, I am helping their lives with OOO technology. It is possible because it is based on OOO experience.
Step 2. work and get results
We're talking about building a personal brand within a company. The personal brand defined in step 1 can be practiced within the company. Aren't there a lot of things that big companies in particular do? A small company can become synonymous with a particular technology. Find and volunteer for the job, create a project, or reinterpret an existing project direction into your field. and give results Start producing tangible results within the company. ("Wow, that guy seems to be interested in that kind of stuff. He's almost an expert. He's unexpected, but he's really good at it.")
Most of them fail to produce results even if they create a believable personal brand about themselves. Repeating the process of trying, failing, and supplementing is the fate of a great brand.
Step 3. Create and share content
Create content within the company or personally. If it's difficult to make, keep sharing and reposting related news or trends. Within the workplace, any field! When you say that, you should be the first thing that comes to mind.
Don't be afraid to spread these rumors outside the company. Because the rumor will set us free.
mah writer
